Online selling is super competitive. Imagine how easily a single product posted on Amazon could get lost in the bowels of the site.
Indeed, Amazon has millions of products for sale at any given time.
“Amazon is very competitive and a lot of sellers will make a great product and be forced to create fake reviews in order to start selling,” said Tommy Noonan, founder of ReviewMeta.com, a free tool that analyzes reviews on Amazon.com.
He notes that of course, that’s not the ethical way to go.
But it’s not about ethics, for many sellers. It’s about making money.
Then you’ve got sellers who may not have a great product, or who are willing to do anything to get their wares noticed.
Fake reviews are one of their most effective tools.
Even if a website tries to monitor and remove fake reviews, the platforms have become so large that it’s hard to manage every listing in real time, said Saoud Khalifah, the founder and CEO of Fakespot, a free site that analyzes reviews from Amazon, TripAdvisor, Yelp and Walmart.
That means consumers need to get smart about online reviews.